The practice of law and the business of law are distinct disciplines. Many excel at the former but struggle when it comes to building and managing a successful business.
That’s where Law Leaders Lab comes in. We work at the intersection of marketing, business development and practice management to help organizations identify opportunities to grow in sustainable, profitable, and satisfying ways.
Opportunity MappingTM is the Law Leaders Lab strategic planning approach that maps an organization’s value proposition and strengths against market demand to identify ways you can deliver the highest possible value to the market. We offer three different Opportunity MappingTM modules to meet the needs of any size organization.
A successful marketing and business development strategy includes a coordinated approach to demonstrating to clients the business case for why they should hire you over any other.
The Outcome Optimization Portfolio is a toolkit of key marketing messages, educational content pieces and marketing tools that drive prospective clients to you.
Armed with these resources, you will be able to present a consistent and clear message to the market and increase your return on marketing investment.
Execution is where the rubber meets the road. It is also something lawyers struggle with the most.
Law Leaders Lab offers a number of services that make sure you hit the ground running and can maintain and measure the results of your efforts. Our outsourced marketing services include: