The market for legal services has changed. Developing a profitable and sustainable law business requires a deep understanding of how clients make decisions about buying the services you offer.
Law Leaders Lab combines proprietary research, deep industry knowledge and insight into the drivers of client purchasing decisions to help lawyers analyze and identify business strategies that will help drive revenues and expand client relationships.
With overall demand for legal services down and the total number of lawyers up, clients have more buying power than ever before.
Relationships are the cornerstone of every legal practice, but how relationships are maintained and nurtured is changing. Law professionals must respond to the needs of their key relationships.
The competitive landscape for legal services has changed. Your marketing must respond to multiple competitive forces.
Law Leaders Lab helps you transform your existing approach to growing business and uncover new opportunities to drive revenue in a way that is sustainable and scalable over the long term.
Sustained performance is the product of consistent and ongoing marketing, business development and client relationship management systems. Law Leaders Lab works with you to build a system that allows you to drive revenue and increase profitability in consistent, ongoing and measurable ways.
The practice of law and the business of law are distinct disciplines. Many excel at the former but struggle when it comes to building and managing a successful business.
That’s where Law Leaders Lab comes in. We work at the intersection of marketing, business development and practice management to help organizations identify opportunities to grow in sustainable, profitable, and satisfying ways.
Opportunity MappingTM is the Law Leaders Lab strategic planning approach that maps an organization’s value proposition and strengths against market demand to identify ways you can deliver the highest possible value to the market. We offer three different Opportunity MappingTM modules to meet the needs of any size organization.
A successful marketing and business development strategy includes a coordinated approach to demonstrating to clients the business case for why they should hire you over any other.
The Outcome Optimization Portfolio is a toolkit of key marketing messages, educational content pieces and marketing tools that drive prospective clients to you.
Armed with these resources, you will be able to present a consistent and clear message to the market and increase your return on marketing investment.
Execution is where the rubber meets the road. It is also something lawyers struggle with the most.
Law Leaders Lab offers a number of services that make sure you hit the ground running and can maintain and measure the results of your efforts. Our outsourced marketing services include:
Law leaders recognize that the traditional law firm business model does not serve the needs of the legal market and want to rethink the way they create and deliver value to clients.
Law Leaders Lab believes in the power of the legal profession to help clients create opportunities and solve problems.
Unfortunately, many clients are frustrated with the traditional way lawyers have delivered legal services.
Many think lawyers create as many problems as they solve. That lawyers slow things down. And that the way they bill is not tied to the value they deliver.
The result? Lawyers struggle to build sustainable practices and clients lose out on valuable legal guidance. Everyone loses.
At Law Leaders Lab, we want to help strengthen the role of the legal profession by working with lawyers to identify new strategies for creating, delivering and communicating value to clients.
We believe the three keys to law business success are to:
Law Leaders Lab does not have all the answers, but we do have a proven record identifying new markets, targeting clients and building integrated marketing and business development programs to generate new business and expand client relationships.
We also partner with leading law firm and non-law firm experts to bring value to clients that we cannot provide in-house. Contact us today to learn more about how we work.
Debra Baker, Esq., is a journalist, turned lawyer, turned entrepreneur focused on helping law firms drive revenue and expand client relationships in an industry undergoing dramatic change. She started Law Leaders Lab out of her belief that the traditional model for delivering legal services no longer meets the best interests of clients and must change for lawyers to be successful in the current business climate.
With more than 20 years of experience working throughout the legal industry, Debra is committed to transforming the legal market by helping clients understand what drives the need for legal services and how better to respond to the needs of their target client base.
Debra is a licensed attorney whose background includes senior marketing and business development positions for both a Global 100 law firm and a leading legal technology company. Prior to these positions, she was an award-winning journalist for the ABA Journal, where she covered law practice management and ethics. Her unique blend of journalism, legal and business experience helps her analyze issues, distill complex ideas, and deliver key messages in clear and compelling ways.
As CEO and founder of the Law Leaders Lab, she has developed a number of proprietary tools to help lawyers respond to changes in the legal market so they can achieve a great return on their marketing and business development investment.
Debra lives in San Diego and is licensed to practice law in Illinois. She has presented on a variety of law industry topics before local and international audiences and is author of the blog Law Firm Transitions (www.lawfirmtransitions.com ).
An outstanding resource for lawyers and law firms that want to improve their business development, marketing and practice management activities.
Law Leaders Lab provides clarity to complex issues and delivers actionable results in an increasingly competitive business climate.
Law Leaders Lab understands the dynamics of legal practice and the business strategies required to succeed. Additionally, their connections with law firm leaders sets them apart from most consultancies. Most importantly, their skills in interpersonal relationship building and communication enhance their ability to convey their expertise to others and empower their success.
All too often those in charge of business development understand business but not the technology component required to drive business forward. Law Leaders Lab walks comfortably in both worlds and is able to take complex business objectives and transform them into a clear vision that technologists are able to successfully deliver.
There is no single formula for creating and delivering value for clients. The Law Lab is a first-of-its kind online collaboration environment where Law Leaders can learn, share and test new ideas around value creation.
Welcome to the Law Lab, a first-of-its kind online collaboration environment. The Lab is open to existing clients and select professionals who have demonstrated a collaborative experience.
For more information about how you can be part of the Law Lab, contact Law Leaders Lab at firstname.lastname@example.org.
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