Archive for: May, 2015

2013 Resolution: Overcome the Law Firm Marketing Dilemma

Over the last year, I’ve been analyzing my work with law firms to apply the lessons learned and improve the services I deliver to clients. In doing so, several themes emerged that impact — in some shape or form — nearly every client I have ever worked with: 1) The marketing function — whether handled…

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Taking the Guesswork out of Marketing and Business Development

The legal industry is famous for lookie-loo marketing. They watch what their neighbor does and say we should do that too. The problem with this approach is multifold. First, there are only a handful of firms that see the return on marketing investment time and resources that they want. Second, it assumes all firms have…

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