by Debra Baker It is well established that the higher the risk or reward of the legal need, the less price sensitivity. The more routine a matter, the greater the expectation for discounts, flat fees or a clear value proposition around efficiency and results. Taking this link between perceived business impact and price a step…
Category Archive for: General
Do you have what it takes to build a $1 million law practice? As law firms become more business focused in response to economic, technological and other market forces impacting the practice of law, the ability to generate business is increasingly important. Whether it’s $1 million, $10 million, or $250,000, most of us have a…
My husband ran the Boston Marathon on Monday. Even as a spectator, it was a pretty amazing experience. Steve finished with a PR of 2:50:26, placing him 646 overall out of 27,000 runners. He smiled the whole time he was running. Training for the race was time consuming. He qualified last October at the Chicago…
A great leader I know used to conclude his staff presentations by saying, “They say that showing up is half of life. I thank you for showing up today.” There is a lot to be said by that statement. Showing up is important. It means you care enough to take time out of your day…
By Debra Baker I was reading in the New York Times last week about a website called StickK, where people share publicly their goals and resolutions, even putting money on the line in the event they fail. The concept, according to the Times article, is that “people are more likely to achieve their goals if…
I found an old email this morning that references a 2009 McKinsey Executive Insight report about challenges facing corporations coming out of the economic crisis. I no longer have a link to the year-old report, but the excerpt from the email reads: “Companies need to integrate marketing and sales function into the day-to-day operations of…
In 2007 I left my position as firmwide marketing director at Heller Ehrman. At the time I certainly knew the firm was in trouble, but I never once believed the challenges it faced would be insurmountable. I feel like Pollyanna saying this now, but I believed in Heller’s core values, in the integrity of the…
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