In legal knowledge management and IT circles, the concept of Legal Project Management as a discipline has been a hot topic for the last two years. In marketing circles, … not so much. Amidst client development programs, service offering launches and the support and evaluation of new business opportunities, few law firm marketers seem to…
Category Archive for: Knowledge Management
With full credit to the authors of the Intelligent Change blog, I was inspired to provide my two cents on the topic of, “Lawyers — Just do something.” Having recently returned from ILTA, I was struck this year by the inertia I felt from many of the attendees. This is not a criticism of the…
Reflections on the emerging Global 25: Part 2 Legal is a profession, not an industry. Law firms are different; They don’t sell widgets. These are the theorems I was first introduced to when I started covering law practice management for the ABA Journal after graduating from law school in 1998. I challenged the first when…
My birthday is today (yay me!) and my husband gave me a new iPad2 as a present. It’s very shiny and has a pretty blue cover that folds backward to create a computer stand. I know it is going to make my life easier and more fun both for work and at home. I’m also…
My dog Star hasn’t made an appearance in my blog in many months, but I’m thinking about her today because we are contemplating a family addition — a new dog. It wasn’t exactly planned. My friend just moved from a house with big yard in Denver to an apartment in Los Angeles. The move is…
The following post is a reprint of a guest post I wrote for the Moire Marketing Blog on January 24, 2011. By Debra Baker My first job in legal marketing was as a “writer” for Heller Ehrman. They wanted someone with a law degree who could work with the attorneys to strengthen their messaging. At…
I found an old email this morning that references a 2009 McKinsey Executive Insight report about challenges facing corporations coming out of the economic crisis. I no longer have a link to the year-old report, but the excerpt from the email reads: “Companies need to integrate marketing and sales function into the day-to-day operations of…
I was disappointed to miss this year’s ILTA conference but was lucky enough to attend a post mortem at yesterday’s San Diego Women in eDiscovery meeting. There, Saeid Ahmadian of Luce Forward provided a summary of the programs he attended. One session focused on issues facing corporate IT. Their message: They have no one to talk to…
It is a buyer’s market out there. Over the last two years, more than 5,700 lawyers have lost their jobs. The demand for many types of legal services is down. Competition for high-demand legal services has never been greater. Being a good lawyer is no longer good enough. How you demonstrate value is equally important.…
I’m heading up to Legal Tech West in Los Angeles today. Shows like these always remind me of the importance technology plays in demonstrating value to clients. Legal technology tradeshows tend to be full of vendors and law firm IT staff. There is a lot of knowledge in these rooms. Too often, however, the crowds…
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