Category Archive for: Legal Technology

Why Marketers Should Care About Legal Project Management

In legal knowledge management and IT circles, the concept of Legal Project Management as a discipline has been a hot topic for the last two years. In marketing circles, … not so much. Amidst client development programs, service offering launches and the support and evaluation of new business opportunities, few law firm marketers seem to…

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Lawyers — Just Do Something

With full credit to the authors of the  Intelligent Change blog, I was inspired to provide my two cents on the topic of, “Lawyers — Just do something.” Having recently returned from ILTA, I was struck this year by the inertia I felt from many of the attendees. This is not a criticism of the…

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Technology and the Law

The International Legal Technology Association annual conference is just two weeks away. I love the show because I always learn about new and innovate ways to leverage technology to improve the practice of law. It seems by now that discussions of technology and the law should be old news but it is amazing the number…

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Can a database tell your firm’s story better than you?

The following post is a reprint of a guest post I wrote for the Moire Marketing Blog on January 24, 2011. By Debra Baker My first job in legal marketing was as a “writer” for Heller Ehrman. They wanted someone with a law degree who could work with the attorneys to strengthen their messaging. At…

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From Relic to Relevant: Law Firms Should Take a Lesson from a Law Library

I am privileged to be working with the San Diego County Public Law Library as they plan a major renovation of their main library. They launched a campaign this week called Rebuilt. Reinvented. Reinvigorated. The campaign is to raise awareness about their plans to better serve the legal community and the general public. The changes include…

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Normalizing Disruptive Technologies

Until I went to work for an electronic discovery company a few years ago, I never understood the concept of disruptive technology in the legal profession. It never occurred to me that lawyers would perceive as a negative something that has the potential to improve the way they do business. Coming from a background in…

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Lawyers as Technologists: Making the Most of Legal Technology Tradeshows

I’m heading up to Legal Tech West in Los Angeles today. Shows like these always remind me of the importance technology plays in demonstrating value to clients. Legal technology tradeshows tend to be full of vendors and law firm IT staff. There is a lot of knowledge in these rooms. Too often, however, the crowds…

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