Archive for: May, 2015

The Value Framework Part 5: Comparative Value – Lawyers v. Other Alternatives

by Debra Baker In addition to comparing the value of one lawyer to another, buyers of legal services are also looking outside the traditional law firm to find ways to address legal challenges in cost effective ways. Three alternatives to law firms include:      – Legal technology service providers      – Non-law firm business consultants…

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Law Leaders Lab Publishes New Research on Value Creation in Legal Services

October 16, 2014 _ Law Leaders Lab has published new research on how buyers of Legal Services make define the value of legal services. Based on first-person interviews with executives and general counsel of mid-sized companies, the research focused on what drives decision making and what clients want when it comes to legal services. The…

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The Value Framework Part 4: Comparative Value – Law Firm v. Law Firm

by Debra Baker Value is not measured in isolation. Buyers of legal services have many choices when it comes to addressing their legal needs, so value will always be a comparative measure. Lawyers often think they compete against other attorneys who come from firms that are similar to their own. In today’s legal market, that…

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The Value Framework Part 3: Business Impact

by Debra Baker It is well established that the higher the risk or reward of the legal need, the less price sensitivity. The more routine a matter, the greater the expectation for discounts, flat fees or a clear value proposition around efficiency and results. Taking this link between perceived business impact and price a step…

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Law Leaders Lab Sponsors 2014 Legal Marketing Technology Conference/West

Founder & CEO Debra Baker to discuss the role of Big Data in Law Firm Marketing  October 1, 2014 (San Diego)  —  Law Leaders Lab will sponsor the 2014 Legal Marketing Technology Conference/West, October 15-16 at the Hotel Nikko in San Francisco. This is the largest event dedicated to technologies used by law firms to…

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Debra Baker to Lead Webinar Series for Consulting4CRM

Law Leaders Lab CEO to discuss tactics for building profitable relationships in the new era of legal services September 17, 2014 (San Diego)  —  Consulting4CRM has tapped Debra Baker, CEO of Law Leaders Lab, to lead a three-part Webinar series focused on practical marketing and business development tactics in the changing field of legal services.…

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