Debra Baker to Lead Webinar Series for Consulting4CRM

Law Leaders Lab CEO to discuss tactics for building profitable relationships in the new era of legal services

September 17, 2014 (San Diego)  —  Consulting4CRM has tapped Debra Baker, CEO of Law Leaders Lab, to lead a three-part Webinar series focused on practical marketing and business development tactics in the changing field of legal services. Created to support Consulting4CRM’s focus on “Education through Experience,” the series of informative 30 minute sessions promises to help participants understand why relationships alone are not enough to drive new business, how law firms can leverage business intelligence to nurture stronger relationships, and what legal professionals can do to adapt to a changing competitive landscape and thrive.

The schedule includes:

Webinar 1: September 24, 2014 Noon EDT

“Rethink Client Conversations: Why Relationships Alone are NOT Enough to Drive New Business”

To maximize business development, you must first understand how market dynamics are changing the way relationships are managed. In this presentation, you’ll learn how changes in client behavior is changing the way lawyers need to develop business and how to create better client conversations that will lead to sales.


Webinar 2: October 8, 2014 Noon EDT

“Using Insight to Enhance Your Reputation and Generate New Business”

This program will focus on how law firms can leverage business intelligence to create and nurture stronger client relationships, with a focus on an approach for translating legal knowledge into a compelling marketing tool.


Webinar 3: October 22 Noon EDT

“The Changing Face of the Legal Market: Ensure Your Practice Evolves!”

This presentation will look at how changes in the law firm competitive landscape are changing the way lawyers practice and what firms need to be doing to ensure practices evolve and survive in the coming decade and beyond.

Each 30 minute session will provide valuable information for firms of all sizes and for people at every level within the organization. Sessions will be recorded and available for download. To register, visit (Insert link)

Baker is a journalist, turned lawyer, turned entrepreneur who brings more than 20 years of legal industry experience. An Illinois-licensed attorney, her prior experience includes serving as both Director of Marketing and Director of Business Development for a 700-attorney law firm, as well as Director of Product Marketing for an international legal technology company. She is also an award winning writer whose journalism background includes covering law management and legal ethics for the ABA Journal, the lawyers’ magazine of the American Bar Association. Prior to starting Law Leaders she was formerly principal and chair of the Law Firm Services Group of Legal Vertical Strategies, a marketing and business development consultancy focused on law firms and legal vendors. She is a frequent speaker and presenter on a variety of law firm industry topics.


About Law Leaders Lab

Law Leaders Lab works at the intersection of marketing, business development and practice management to help lawyers drive revenue and expand client relationships. The company offers discrete services in the areas of law firm strategy, marketing and business development, as well as publishing proprietary research on legal purchasing decisions and trends in the law firm competitive landscape. The Law Leaders Lab headquarters is at 4275 La Jolla Village Drive, Suite 200, La Jolla, CA, 92037. For more information visit


Posted on October 3, 2014 in News & Events

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