Founder & CEO Debra Baker to discuss the role of Big Data in Law Firm Marketing 

October 1, 2014 (San Diego)  —  Law Leaders Lab will sponsor the 2014 Legal Marketing Technology Conference/West, October 15-16 at the Hotel Nikko in San Francisco. This is the largest event dedicated to technologies used by law firms to identify, attract and support clients, and features thought leaders in legal marketing from across the United States.

To kick off the annual gathering, Law Leaders Lab will host the “Lead Marketing Summit.” This pre-conference event is designed for CMOs and other senior-level marketing professionals to participate in educational meetings and working group roundtable discussions with industry peers.

During the conference, Law Leaders Lab founder and CEO Debra Baker will present one of the “Ten Minute Talks” focused on industry trends. Baker will address “Leveraging ‘Big Data’ to drive law firm business development: Long-term opportunities, short term solutions.” During this session, she will examine how law firms can draw upon the knowledge-based data within their firms to clearly differentiate themselves from competitors and create an accumulative advantage that gives clients a reason to keep coming back.

To learn more about the 2014 Legal Marketing Technology Conference/West and to register, visit http://lmabayarea.camp9.org/event-1715858

 About Law Leaders Lab

Law Leaders Lab works at the intersection of marketing, business development and practice management to help lawyers drive revenue and expand client relationships. The company offers discrete services in the areas of law firm strategy, marketing and business development, as well as publishing proprietary research on legal purchasing decisions and trends in the law firm competitive landscape. The Law Leaders Lab headquarters is at 4275 La Jolla Village Drive, Suite 200, La Jolla, CA, 92037. For more information visit www.lawleaderslab.com.