My birthday is today (yay me!) and my husband gave me a new iPad2 as a present. It’s very shiny and has a pretty blue cover that folds backward to create a computer stand. I know it is going to make my life easier and more fun both for work and at home.
I’m also a bit intimidated by it.
I’m pretty tech savvy and no one makes it easier to learn technology than Apple. But it is still different. I’m going to have to think about the “stuff” I do each day using my computer, cell phone and other technology devices, and figure out how/if I can do them better with the iPad. If I want to get the most bang for my buck, I’m going to need to do things different than how I do them now.
It’s really about change management. Even when change is good, it can still be hard.
Probably the toughest environment to manage change is inside a law firm. There are so many easy ways law firms can make themselves better — more efficient, more responsive, more effective — yet taking those steps seems to be so hard.
Take CRM technology. Client relationship management systems are probably the single most effective way to collaborate with your partners and take a disciplined, strategic approach to business development. But it requires many people doing things different.
Consider launching a new marketing initiative that will allow you to differentiates your firm and generate new business opportunities in a way that none of your competition is doing. If you’ve never done it that way before, it’s still hard.
Embracing social media, letting go of law firm directories, saying goodbye to unprofitable clients… Like the iPad, all of these things offer benefits but law firms are still slow to embrace them.
Let’s face it, change is a trust fall with the future. There are no guarantees. But do you want to sit from the sidelines while the competition boldly dives back, or do you want to experience the potential of what is out there?
I’m diving in. Hope to see you on the other side of my new two-way camera.