Oscar Wilde once said, “You know more than you think you know, just as you know less than you want to know.” When it comes to law firm marketing, the same can be said about your clients. In some ways you do know more than you think you know, although you may not have harnessed…

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My first job was at TJ’s Big Boy Restaurant in Rochester, New York. It was here, at the age of 16, that I received my first formal training in client feedback. As a hostess, when customers came up to pay their bill, it was my responsibility to collect and track feedback by asking, “How was…

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