New Company Focused on Rethinking Law Firm Business Model

Law Leaders Lab to help lawyers build better law businesses

June 20, 2014 _ Law Leaders Lab opened its doors this week to help lawyers, law firms and legal services providers develop strategies to strengthen their practices, grow their businesses, and communicate value to clients.

Law Leaders is built on the premise that the traditional law firm business model is not sustainable due to changes in the competitive landscape, technological innovation and the way clients buy legal services. To help lawyers and firms of any size to better respond to market needs, the company has created a discrete set of services, including:

  • A strategic planning process called Opportunity Mapping™ that identifies specific approaches to expand their client base.
  • A customized business development toolkit to build a strong foundation for consistent and ongoing delivery of their marketing program.
  • Strategic execution services designed to turn concepts and ideas into action that will result in a greater return on investment.

The company also has invested in proprietary research and a collaborative online work environment (the “Lab”) to support its local, national and international clients.

“The legal profession plays a unique role in helping businesses and individuals solve complex problems and take advantage of opportunities. Unfortunately, many lawyers struggle when it comes the business side of their practices. That can have a negative consequence on client relationships,” said Debra Baker, the founder and CEO of Law Leaders. “Through Law Leaders Lab we want to help strengthen the role of the legal profession by working with lawyers to identify new strategies for creating, delivering and communicating value to clients.”

Baker is a journalist, turned lawyer, turned entrepreneur who brings more than 20 years of legal industry experience. An Illinois-licensed attorney, her prior experience includes serving as both Director of Marketing and Director of Business Development for a 700-attorney law firm, as well as Director of Product Marketing for an international legal technology company. She is also an award winning writer whose journalism background includes covering law management and legal ethics for the ABA Journal, the lawyers’ magazine of the American Bar Association. Prior to starting Law Leaders she was formerly principal and chair of the Law Firm Services Group of Legal Vertical Strategies, a marketing and business development consultancy focused on law firms and legal vendors. She is a frequent speaker and presenter on a variety of law firm industry topics.

About Law Leaders Lab

Law Leaders Lab works at the intersection of marketing, business development and practice management to help lawyers drive revenue and expand client relationships. The company offers discrete services in the areas of law firm strategy, marketing and business development, as well as publishing proprietary research on legal purchasing decisions and trends in the law firm competitive landscape. The Law Leaders Lab headquarters is at 4275 La Jolla Village Drive, Suite 200, La Jolla, CA, 92037. For more information visit


Posted on June 13, 2014 in News & Events

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