“If we act like the New York Yankees in this room, we are going to lose to the Yankees out on the field.” – Billy Beane, Oakland A’s General Manager Like baseball, the law firm competitive landscape is not an even playing field. Large firms continue to consolidate. The richest firms are getting richer. They…
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Part 3 of a 5-part series By Debra Baker “I do not start with the numbers any more than a mechanic starts with a monkey wrench. I start with the game, with the things that I see there and the things that people say there. And I ask:Is it true? Can you validate it? Can…
Part 2 of a 5-part series By Debra Baker “Baseball was theater. But it could not be artful unless its performances could be properly understood. The meaning of these performances depended on the clarity of the statistics that measure them.” – Michael Lewis, Moneyball Like baseball, the legal profession is as much art as it…
The first of a five-part series. By Debra Baker Competition for a share of the legal services market has never been greater. Most firms struggle to identify how best to use limited marketing and business development time and dollars. Too often firms use subjective criteria when making decisions. They do what they’ve always done without…
Eastman Kodak’s recent bankruptcy filing has me thinking about what impact, if any, the non-economic health of a law firm has on its long-term success. Often described as the Google or Apple of its day, Kodak was a true titan of industry that thrived on a relatively simple formula— investment in people, investment in technology…
Law firms have never been under more pressure to provide efficiency, transparency and pricing predictability to clients. Yet attempts to adopt business practices that will help lawyers better understand the way they work and inform decisions on how to better serve clients are proving extremely difficult. In the eyes of most lawyers, you can not…
It’s December. The time you stop and wonder where the year went. I’ve been fortunate to have been extremely busy this year, but that is not an excuse to lose sight of my long-term goals. With winter just around the corner, now is the opportunity to refocus on priorities and develop a plan for the…
In legal knowledge management and IT circles, the concept of Legal Project Management as a discipline has been a hot topic for the last two years. In marketing circles, … not so much. Amidst client development programs, service offering launches and the support and evaluation of new business opportunities, few law firm marketers seem to…
With full credit to the authors of the Intelligent Change blog, I was inspired to provide my two cents on the topic of, “Lawyers — Just do something.” Having recently returned from ILTA, I was struck this year by the inertia I felt from many of the attendees. This is not a criticism of the…
The International Legal Technology Association annual conference is just two weeks away. I love the show because I always learn about new and innovate ways to leverage technology to improve the practice of law. It seems by now that discussions of technology and the law should be old news but it is amazing the number…
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