The following post is a reprint of a guest post I wrote for the Moire Marketing Blog on January 24, 2011. By Debra Baker My first job in legal marketing was as a “writer” for Heller Ehrman. They wanted someone with a law degree who could work with the attorneys to strengthen their messaging. At…
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Happy New Year everyone! My hiatus from posting was brought to my attention earlier this week when a client mentioned she hadn’t received any blog updates in awhile. Well, I’m back and hope to stay on track throughout the year. I’ve spent the last day or so catching up on commentary about what the future…
It’s that time of year when we try to tie up loose ends in a neat little bow start thinking about what lies ahead. I love the new year and the feeling of being able to start fresh with new goals and a new energy to accomplish them. In working with clients on planning for…
The holiday season is officially upon us. Thanksgiving is always a reminder to me that I have two switches in life: on and off. There is not much in between. I eat or I don’t eat. And so far this year, my eating switch is on. They say the average American gains seven pounds during…
I am the daughter of a salesman. My dad sold Marley Cooling Towers for more than 40-years before his retirement about a decade ago. He was good at it. Cooling towers are the giant box-shaped structures you see on large buildings. They are used to regulate heating and air conditioning units by cooling hot water…
Take your mind out of the gutter. The word I am talking about is Sales. Over the last decade I have attended hundreds of law firm marketing seminars and conferences where the topic of sales is on the agenda. The theme is universally similar — Should law firms do it and, if so, how? The…
Last week was the first week I went without posting a blog. I also turned down a golf outing with a former colleague who is now a prospective client. My excuse? I’m too busy. It’s true. October was a great month for my business. I have a new client ramping up and my existing clients…
It’s been another tough year for law firms as demand for legal services continues to wane. The instinct to cut costs and wait out the storm remains strong, but for many firms there is precious little room to maneuver. Instead of retracting, start thinking about how you are going to position yourself for 2011. Here…
I am privileged to be working with the San Diego County Public Law Library as they plan a major renovation of their main library. They launched a campaign this week called Rebuilt. Reinvented. Reinvigorated. The campaign is to raise awareness about their plans to better serve the legal community and the general public. The changes include…
I found an old email this morning that references a 2009 McKinsey Executive Insight report about challenges facing corporations coming out of the economic crisis. I no longer have a link to the year-old report, but the excerpt from the email reads: “Companies need to integrate marketing and sales function into the day-to-day operations of…
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