Law Firm Transitions Blog

Targeted Law Firm Marketing: Why One Size Does Not Fit All

“[INSERT LAW FIRM NAME] is a full-service law firm with market-leading strengths in the energy, financial services, real estate, technology, pharmaceutical, and [insert industry] sectors. Our multidisciplinary teams handle business transactions, M&A, intellectual property, corporate governance, complex litigation and anything else that could come your way. In other words, we do anything for anyone.”  …

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Unintended Consequences of Law Firm Business Development

What do you get when you cross a firm unaccustomed to pursuing business strategically with the internal announcement of a major business development initiative? Answer: Confusion. Many firm leaders coming out of the economic downturn realize that “random acts of marketing” are not going to see them into the future. They are adopting disciplined marketing…

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Life is a marathon, plan your business development activities accordingly

My husband ran the Boston Marathon on Monday. Even as a spectator, it was a pretty amazing experience. Steve finished with a PR of 2:50:26, placing him 646 overall out of 27,000 runners. He smiled the whole time he was running. Training for the race was time consuming. He qualified last October at the Chicago…

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Diving in

It was a good week at work. One of my clients launched a major business development initiative. Another finalized materials for a marketing campaign to promote a new service line. A third got through a tedious set of meetings in preparation for a CRM deployment. I even got my taxes done. All of these projects…

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On iPads, change management and the trust fall

My birthday is today (yay me!) and my husband gave me a new iPad2 as a present. It’s very shiny and has a pretty blue cover that folds backward to create a computer stand. I know it is going to make my life easier and more fun both for work and at home. I’m also…

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Friday Musing — Second dogs and lateral integration

My dog Star hasn’t made an appearance in my blog in many months, but I’m thinking about her today because we are contemplating a family addition — a new dog. It wasn’t exactly planned. My friend just moved from a house with big yard in Denver to an apartment in Los Angeles. The move is…

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Showing up is half of life…but only half

A great leader I know used to conclude his staff presentations by saying, “They say that showing up is half of life. I thank you for showing up today.” There is a lot to be said by that statement. Showing up is important. It means you care enough to take time out of your day…

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Value Perceptions: Real or Illusory?

BTI Consulting Group hosted a webinar last week detailing findings from its 2011 Litigation Trends survey. My favorite slide of the presentation was titled “Clients Blind to Law Firm Changes.” The slide depicts a two-bar graph. One bar reflects the percentage of litigators who believe they are delivering more value to clients. The other depicts…

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If not now, when?

One month ago today I was confined to a hotel room with severe back pain. It was the aftermath of Legal Tech New York and I was supposed to be on a plane back to San Diego. Instead, the hotel doctor was giving me a Cortizone shot and ordering me not to move. I’m 41.…

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What Law Firms Can Learn From LegalZoom.com

TechnoLawyer’s BlawgWorld (free subscription required) had an interesting item a few weeks ago about how LegalZoom is beta testing a concept that would allow it to offer its legal services through small firms under the LegalZoom brand. It’s fraught with ethcial complications, which were outlined by the blog’s author Richard Granat on his eLawyering Blog. From my…

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