Category Archive for: Lab Insights

Why Marketers Should Care About Legal Project Management

In legal knowledge management and IT circles, the concept of Legal Project Management as a discipline has been a hot topic for the last two years. In marketing circles, … not so much. Amidst client development programs, service offering launches and the support and evaluation of new business opportunities, few law firm marketers seem to…

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Lawyers — Just Do Something

With full credit to the authors of the  Intelligent Change blog, I was inspired to provide my two cents on the topic of, “Lawyers — Just do something.” Having recently returned from ILTA, I was struck this year by the inertia I felt from many of the attendees. This is not a criticism of the…

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Technology and the Law

The International Legal Technology Association annual conference is just two weeks away. I love the show because I always learn about new and innovate ways to leverage technology to improve the practice of law. It seems by now that discussions of technology and the law should be old news but it is amazing the number…

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Evolving from “lawyer’s lawyer” to “client’s lawyer”

Reflections on the impact of the emerging Global 25: Part 3 The first time I heard the term, ‘lawyer’s lawyer’ was during an interview with a senior partner about what made his firm different. His response was that they were “lawyer’s lawyers.” He was referring to the reputation the firm’s lawyers held within the legal…

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Maybe lawyers should sell widgets

Reflections on the emerging Global 25: Part 2 Legal is a profession, not an industry. Law firms are different; They don’t sell widgets. These are the theorems I was first introduced to when I started covering law practice management for the ABA Journal after graduating from law school in 1998. I challenged the first when…

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Networking lessons from outside the legal profession

I recently started attending a networking group comprised largely of professional services executives. In talking with one of the founders of the organization, he noted that they’ve had a hard time keeping attorneys as active members. He personally invited about 25 different attorneys to participate. They attended a few events but slowly dropped even though the…

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Targeted Law Firm Marketing: Why One Size Does Not Fit All

“[INSERT LAW FIRM NAME] is a full-service law firm with market-leading strengths in the energy, financial services, real estate, technology, pharmaceutical, and [insert industry] sectors. Our multidisciplinary teams handle business transactions, M&A, intellectual property, corporate governance, complex litigation and anything else that could come your way. In other words, we do anything for anyone.”  …

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Life is a marathon, plan your business development activities accordingly

My husband ran the Boston Marathon on Monday. Even as a spectator, it was a pretty amazing experience. Steve finished with a PR of 2:50:26, placing him 646 overall out of 27,000 runners. He smiled the whole time he was running. Training for the race was time consuming. He qualified last October at the Chicago…

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Diving in

It was a good week at work. One of my clients launched a major business development initiative. Another finalized materials for a marketing campaign to promote a new service line. A third got through a tedious set of meetings in preparation for a CRM deployment. I even got my taxes done. All of these projects…

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On iPads, change management and the trust fall

My birthday is today (yay me!) and my husband gave me a new iPad2 as a present. It’s very shiny and has a pretty blue cover that folds backward to create a computer stand. I know it is going to make my life easier and more fun both for work and at home. I’m also…

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